EXISTING AND NEW 4-YEAR UNDERGRADUATE DEGREE    PROGRAMS & DESCRIPTIONS

The program is envisioned to develop the student’s analytical thinking skills and prepare him/her to be responsive to the current economic issues affecting business environment. The economics theories acquired through various academic exercises coupled with practicum/on-the-job training activities are expected to increase the number of experts in the field of Business Economics. Students in this program are expected to understand extensively the economic principles and theories, and develop their competencies and skills needed as economic analyst and entrepreneurs.

The program aims to prepare the students to posses a strong foundation on theory, principles, and concepts, as well as analytical tools and perspectives that would provide a sound and competitive basis for financial decision making. The program requires high levels of dynamism and commitment from the students. The students will work in depth in each course through proper balancing of finance theory and research literature with the practical aspects of financial management. It also aims to produce graduates for careers in financial department of general business, investment banking firms, broker-dealer firms, management consulting firms, various departments of commercial banks and other financial institutions, central banks and international financial institutions. There is an option for graduates of this program to take the Chartered Financial Analysts Level I international licensure examinations.

The program provides a specialist education in human resource management leading to a comprehensive understanding of its strategic and operational roles. It aims to prepare the graduates for a career in the field of Human Resource management in various corporations whether in manufacturing, marketing and service sectors, or in the different types of industries such as pharmaceutical, semi-conductor, food and beverage, banking industries and other types of organizations. The program is also intended to develop key skills in analysis, communication, leadership and decision-making as well as inter-personal skills and flexibility. The course will focus on the application of these skills not just in the traditional sectors of business and commerce, but also in micro, cottage small-to-medium-sized businesses and the not-for-profit sector. This degree is intended to be a sound foundation for various human resource/personnel specialist at administrative or managerial levels. An internship program in the senior year allows students to internalize the intricacies of managing human resources in an organization.

The program prepares the students for the acquisition of competencies and skills needed in manufacturing and service oriented businesses. It focuses on managing the processes to produce and distribute products and services. Major overall activities include product creation, development, production and distribution. It covers all operations within the organization and related activities including managing purchases, inventory control, quality control, storage, logistics and evaluation. A great deal of focus is on efficiency and effectiveness of processes. The program often includes substantial measurement and analysis of internal processes. Ultimately, the nature of how operations management is carried out in an organization depends very much on the nature of products or services in the organization.

BSBA Major in Marketing Management (179 units)

This course is to prepare the students to be responsive to the total environment by providing technical skills and competencies in the areas of marketing. Theory is blended with practicum activities to give the students a broad and enriched base for career in marketing.